In fact, Wistia found that using video thumbnails instead of images in emails can increase clicks by more than 21 percent. You can even use a custom YouTube video thumbnail to increase your email marketing click-through rate. They’re also a great opportunity to develop your brand aesthetic.īut that’s not all. When you upload a video, YouTube will automatically pull three still images from your video that you can use as thumbnails.Īlthough there’s that easy option, it’s always best to create custom YouTube thumbnails.Ĭompare these two images from a recent Oberlo YouTube video – which do you think is most likely to catch people’s attention?Ĭustom thumbnails help your videos stand out from the crowd and can have a massive impact on the growth of your audience. Thankfully, YouTube allows you to customize your video thumbnails. A bad one will ensure your video stays unseen.
This means that thumbnail images can make or break your videos.Ī good thumbnail can help you to rack up thousands of views. However, in reality, most people do, and the same holds true for YouTube thumbnails. They say “Don’t judge a book by its cover.” They’re miniature representations of the video content designed to stimulate interest and curiosity. Think of YouTube thumbnails like book covers. Here are some examples of custom thumbnails from Oberlo’s YouTube channel : Their job is to attract people’s attention and convince them to watch the video. YouTube thumbnails are the small preview images used to represent videos.
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